Free training for dog trainers
How Dog Trainers Build A £3–£10k+/Month Online Dog Training Business
Without complicated software, without a massive following — and without another hour on the field than you actually want.
300 clients
served today across 5 countries — this model, running live, with dogs
£4M+ online
generated building an online education business from a £1,000 start
NePoPo® Gold
held by Scott McKay — a professional dog trainer first, not a marketer who borrowed your industry
You’ve Probably Been Thinking About This For Longer Than You’d Like To Admit
Dog training is already your life. You’re on the field every week. You’re the person people message at nine o’clock at night about a loose lead. You know you can help people.
But when you start thinking about building a real online business out of what you know, the doubts creep in:
“Where would I actually get customers?”
“Why would anyone buy from me — I’ve got 400 followers.”
“I’m not techy.”
“My corner of the dog world is too niche.”
“What if nobody buys?”
So you keep waiting. Saving other trainers’ posts. Watching more YouTube. It feels like taking action — but six months goes by, and you’re still stood inside the same twenty-mile circle, selling hours.
It’s not that you don’t want it enough. You’ve just never been given a proven path.
The proven path
ODT Launch Builds Your Online Dog Training Business With You — In Three Phases
The same model I run today with 300 clients in five countries. Watch the training above for the full system — here’s the shape of it.
Your Offer
“Where do I even start?”
Not with a website, and not with content. With the offer: exactly who you help and what you sell them — before you record a single video. Four slots, one sentence, and your whole business snaps into focus. We price it and position it with you on day one — so everything you build after has one job: selling it.
Your Clients
“Sure — but how do I actually get clients?”
Not with ads, and not by dancing on TikTok. Your buyers are already gathered in Facebook groups, asking for help at nine o’clock at night. You don’t build an audience — you borrow one.
Borrowed audience › Value › Hand-raise › DM › Call › Client
We show you which groups, what to post, when to invite the hand-raise, and the exact words for the DMs. You don’t need viral reels, ten thousand followers, or to be the pushy trainer in the comments — you need a small number of the right owners moving through that line every single week.
First client. Then again, and again — until getting clients stops feeling like luck and starts running like the machine it is.
Your Delivery
“And how do I deliver it without living on Zoom?”
One platform, one login — and you don’t even build it. Your website, checkout, course area and emails are installed from our templates with your brand on them. You record what you know once, and the machine delivers it for you — while you’re on the field with the dogs.
Your clients get a better result than an hour a week could ever give them. And you stop selling hours.
How We Install The ODT Machine
Twelve months. My team and me. We don’t explain the machine — we install it.
Your Systems
Our in-house team builds the machine for you.
- Your platform included and fully managed — no software to buy
- Website and landing pages — built
- Checkout and payments — connected
- Course area — installed
- Emails and automations — wired in
- You never start from a blank screen
a member site, built and live
Your Coaching
Eyes on your business every single week.
- Private 1:1 calls with Scott every single month
- Live weekly business workshop
- Tech surgeries — bring the problem, leave with it fixed
- Accountability on the plan we agree
Your Playbooks
The full ODT course — step-by-step, click-by-click.
- Your offer, priced and positioned
- The Facebook group playbook — clients without ads
- The exact words for DMs and enquiries
- Sales pages and scripts — copy, paste, publish
- Onboarding and delivery, step-by-step
Backstage
Your private 1:1 workspace with Scott.
- A direct line — message Scott between calls
- Tasks and resources dropped straight into your space
- Your sessions and progress tracked in one place
your Backstage workspace
The ODT Community
Every ODT trainer, one room.
- A wins wall — see what’s working right now
- Stuck between calls? Ask — someone’s been there
- You’re never building alone
Your First Goal Isn’t A £5k Month
Your first goal is to prove this works. The mistake new online trainers make is looking at somebody else’s £10k month and thinking that’s the target. It isn’t. Your first milestone is much smaller:
Your first paying online client.
Something changes when that first payment lands. It goes from “a nice idea” to “this is a real business now” — and then you do it again, and again.
And no — you don’t quit anything first. Most of our trainers build this around a fully-booked diary or a day job. You build proof and confidence first, so when the time comes to step back from the field, it’s not a leap — it’s obvious.
It Was Never Just About The Money, Was It?
Don’t get me wrong.
Money matters.
And hitting £3–£5k a month matters — because that’s the moment this stops being an idea in a notebook and becomes a real business.
But when we speak to dog trainers about ODT Launch, money is rarely what they talk about most.
They talk about getting their evenings and weekends back.
Helping a hundred dogs at a time instead of one.
Not standing in a wet field in January for £40 a session.
Being taken seriously — as a business owner, not “the local dog person”.
Choosing their clients. Choosing their hours.
Building something that’s theirs — something that could change their family’s life.
That’s what The ODT Machine is really for. The money is just how you keep score.
And for the trainers who keep going — past £5k, past £10k — there’s a next room waiting: The ODT Inner Circle, where the conversation shifts from getting clients to building a business that runs without you.
But that comes later.
First, your first online client. Everything starts there.
Why Listen To Me?
In 2015 I was sat in a dentist’s waiting room, absolutely skint, with my last thousand pounds in a sock at home — watching a guy on Groupon sell two thousand training programmes at £59. That was the day it clicked: I was selling hours. He was selling knowledge.
I took the thousand out of the sock, bought a Mac, and taught myself everything — websites, ads, checkout pages. First proper month: £20,000. Over £4 million in the years that followed, serving 4,000+ clients. I went so far down the tech rabbit hole I became a software engineer and studied cybersecurity — which is exactly why the tech side of ODT is so simple you’ll never think about it.
And now I’m a dog trainer — NEPOPO® Gold, training all over Europe, running this exact model with dogs today: 300 clients, five countries. I’ve built the business where I sold my time, and the business where I sold what I knew. ODT Launch exists so you never have to figure out the difference the hard way, like I did.
You’ve seen the machine. Let’s install yours.
Watch the training, then book your free 90-Day Map call — your corner of the dog world, your first ninety days, mapped with me.
Questions
The Questions Every Trainer Asks
“I’ve only got a few hundred followers.”
“I’m really not techy.”
“My corner of the dog world is too niche.”
“How much time does it take?”
“What if I get stuck?”
“I’ve tried building this before.”
“What will other trainers think?”
“How long is ODT Launch?”
Who ODT Launch Is For
Launch is for you if…
✓ You’re a professional dog trainer — any discipline. Pet dog, gun dog, IGP, agility, behaviour — if someone pays you to solve a problem with their dog, this fits.
✓ You’ve got real knowledge and you’re ready to build around the job you already have.
✓ You’re fully booked and capped, part-time and pushing, or starting from scratch — all three are exactly who this was built for.
It isn’t for you if…
✗ You’ve never trained a dog that isn’t your own.
✗ You want money without building anything.
✗ You expect the programme to do the work for you. We build the machine with you — but it’s your knowledge, your name, and your graft that make it a business. We turn away people who don’t fit, because the room only works when it’s full of real trainers doing real work.
One Final Question
How long have you already been thinking about this? Three months? Six? A year?
Because six months from today is coming whether you start or not. You can watch another ten YouTube videos, save another fifty posts, change your Instagram bio again — that’s procrastination dressed as action.
Or the next six months could contain your first online client. Your first £500 before your morning brew. Your first £1,000 month — then £3,000 — then £5,000.
You won’t get any closer by continuing to think about it.
Apply For ODT Launch
There’s no buy button on this page — that’s deliberate. Watch the training, then book your free 90-Day Map call. We look at your corner of the dog world and map your first ninety days together. If it’s a fit, we start building. If it’s not, I’ll tell you straight.
You already have the knowledge. Now it’s time to build the business around it.
